HELLO BABY
JANUARY — APRIL 2022
challenge + concept
How do you teach someone how to be East Asian?
Targeting teens aged 13 to 18, who are already facing growing pains, Hello Baby fulfills the need for sensitive, culturally-specific education on racial identity in a kit that is self-directed, introspective, easy to follow, and engaging!
For my final thesis project, I created Hello Baby, a subscription box and online community on East Asian culture and identity, designed make to decolonization and CRT more accessible for the diaspora.
brand identity
at gradex107
While exploring a miniature version of the Hello Baby box, visitors were encouraged to share the story behind their names.
